At Make It Cute, we have worked tirelessly to build a brand that truly stands out regarding its commitment to sustainability. Our company has made it its mission to provide parents and caregivers with sustainable options for their children while also giving back to the planet. On Earth Day, we are proud to highlight the efforts of our brand, which is committed to leading the way in sustainability practices.
We wanted to make it easier for parents to make responsible choices for their families and the planet. We’ve always felt that there needs to be a balance between taking the easy route and taking the responsible route when it comes to sustainability in our homes. Our ethos for this brand is to remove the guesswork for parents and caregivers and provide only sustainable options to choose from so there is satisfaction in knowing they made the right choice for their family and the planet.
Our commitment to sustainability is not just lip service. We have spent time ensuring that our supply chain is environmentally friendly and adheres to our sustainability goals. We work with suppliers who have third-party certifications, such as Sustainable Forestry Initiative (SFI) and ISO 9001:2015 and have committed to using sustainable and recyclable materials in all our products. We also only work with US-based manufacturers to cut back on carbon emissions from shipping internationally and to maintain stringent quality control and ethical labor practices.
We understand the importance of balancing aesthetics and functionality with sustainability and have ensured that all our decisions prioritize economic viability, environmental protection, and social equity. We're proud that we have not compromised on any of these pillars throughout the development process. As we continue to evolve and grow as a sustainable brand, we plan to continue reevaluating suppliers and shipping distances, as well as migrating towards a circular business model. In other words? Like our kids, we'll be constantly learning and growing.
As mothers, we hope our dedication to sustainability will inspire our children and future generations to make the right choices for both the planet and customers, despite how it affects a bottom line. It is our hope that by modeling these sustainability practices in our business and lives and incorporating our children alongside us in charitable work that gives back to our planet, they will grow up respecting and knowing how to contribute to Mother Earth.”
Our best advice for other entrepreneurs or businesses looking to prioritize sustainability in their own operations? Don’t sleep on sustainability. Start now. Make immediate changes with the awareness that your bottom line will be affected in the short term, then work hard every day to revamp your processes. Customer loyalty and longevity will make up for it.
On this Earth Day, let's take inspiration from these efforts and make a commitment to prioritize sustainability in your lives and businesses.